Pushing out the little guy: Google’s algorithm changes are hitting smaller independent websites hard. Between AI-generated answers, sponsored ads and bigger publishers getting all the play, gaming site Retro Dodo says its traffic has tanked 85% since September 2023. Just 16 companies own over 400 sites that receive 3.8 billion clicks a month from Google. Let that sink in for a moment.
Pushing out the little guy
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