Luxury vehicles are turning into spas?

April 6, 2025

💆🏻‍♀️ Luxury vehicles are turning into spas? Brands like Mercedes, Lincoln and BMW are going all-in on in-car wellness (paywall link). The Lincoln Nautilus, for example, has a “Rejuvenate” program with massage chairs, mood lighting and scent diffusers. Kale yeah, this is great! Because nothing says “I’m thriving” like getting aromatherapy in traffic.