Kids want to be influencers

June 19, 2024

Kids want to be influencers: You need to tell them about Clint Brantley (paywall link), a YouTube, TikTok and Twitch creator with over 400,000 followers. In 2023, he made less than $60,000. Shrinking platform payouts, fewer brand sponsorships, ever-shifting algorithms and that TikTok ban are sending influencers to real offline jobs.