It’s Apple’s world. We’re just living in it

March 29, 2024

In every Apple ad, the time shown on the iPhones, MacBooks and iPads is always the same. Is it A.) 9:41, B.) 12:01, C.) 6:30 or D.) 10:10?

The answer: A.) 9:41. It’s a homage to Steve Jobs and his announcement of the very first iPhone at MacWorld 2007. The keynote was so tightly scripted that Jobs knew the image would be shown at precisely 9:41 a.m., and he had the phone set to match.