Classic banner ads

Here’s something to get nostalgic about — the first banner ad on a website appeared in 1994. Was it for … A.) AOL, B.) Apple, C.) AT&T or D.) Intel?

The answer: C.) AT&T. It famously created the first-ever banner ad for HotWired, an offshoot of Wired magazine and the first commercial digital magazine. The banner’s tagline was, “Have you ever clicked your mouse right HERE? You will!” (Amazingly, people did, though that didn’t last long. Today, banner ads have about a .1% clickthrough rate!)

Tags: Apple, classic