$40 million

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That’s how much brands shelled out to plaster their logos on a fictional Formula 1 team in F1: The Movie. Brad Pitt’s race suit is just fire-resistant, fully monetized and stitched up with sponsors like Mercedes, IWC and Expensify. Basically NASCAR meets Paris Fashion Week, and every logo is paying rent.

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Tags: fashion, fire, Mercedes, movie, Rent

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