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How many social impressions Duolingo racked up when it “killed” off its owl mascot. ICYMI, Duo was shown getting hit by a Cybertruck, and fans had to complete language lessons to bring him back. It turned into one of the most successful marketing stunts ever and even outperformed every 2025 Super Bowl ad. Honestly, better storytelling than most Netflix shows.

Tags: fans, Marketing, Netflix, shows, storytelling

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