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Uber offers cheaper fares, if you don’t mind walking

It’s easy to understand why ride-sharing apps like Uber and Lyft have become so popular.

Need a ride? Just a couple of steps on your phone and there you go, a car is on its way. You can even learn a bit about your driver, their progress, and exactly when they’ll arrive.

Taking things to the next level

As with any company, Uber is looking for its next growth opportunity that will push them ahead of their competition.

Uber, which was founded in 2009, believes it has come up with the next great thing: Walking.

A concept that has kind of faded into the background in recent years, walking is something Uber is banking on people being willing to do in order to pay up to 50 percent less for their ride.

It comes into play for riders who choose the Uber Pool, which pairs them with other people to create a kind of carpool situation. A cheaper option than a normal ride, the drawback is it could take longer to get to your destination because the driver would have other stops to make.

Drop off and walk

The new Uber Express Pool is meant to cut down on that frustration, as it will take a bit more time to try and match riders who are heading in the same general direction. The new option allows the driver to stay on a pretty central, straight path, so long as a couple of riders are willing to get out and walk a block or two.

In theory, this should make life easier for the drivers, too.

The new option has been tested in Boston and San Francisco, and will soon launch in other cities like Denver, Los Angeles, Washington D.C., Miami, Philadelphia and San Diego. Other cities are expected to come down the road.

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