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NPR’s guide to podcasting is worth the read

Podcasts are amazing. If you’re not already listening to them as a form of entertainment, you’re really missing out. The trend has continued to grow, and there are thousands of podcast topics to choose from.

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Beyond listening to podcasts, many people are jumping on the bandwagon and creating their own content. Did you know that some of the most popular podcasts out there generate over $50K per month by selling sponsorships?

In this particular entertainment niche, NPR is one of the top players. It produces over 40 podcasts, including Fresh Air, On Point, Here & Now, How I Built This, Car Talk, Planet Money and more.

You might think NPR would want to keep its success secrets tight-lipped, but that’s not the case. The company has actually just posted a guide online with tips for creating your own winning podcast.

The guide explains the difference between storytelling for print and storytelling for audio, including the following:

  • Hearing is different from reading.
  • Readers move at their own pace, listeners rely on you to set the pace.
  • Radio is linear, it always moves forward.
  • Listening impacts the brain differently than seeing.
  • Information-packed sentences are difficult to comprehend in the moment.
  • Short, clear sentences work better for audio.
  • Write how you speak: If you wouldn’t say it that way, don’t write it that way.
  • Watch out for dependent clauses.
  • Quotes can be longer.
  • Stories should be shorter and more focused.

These are just a handful of tips provided in NPR’s guide on podcasting. The guide was released in a Google Doc format to ask for public input before it’s added as an official document within NPR Training.

If you’d like to see the full podcasting guide, click here.

Before you go: If you like learning about how to start your own podcast, then you’re going to love this article. Click here and we’ll tell you how to also make money on YouTube! And, enjoy some of our favorite Komando On Demand podcasts below.

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