Cars, appliances, your entire home – everything is becoming “smart” these days! Smart, wearable technology is here too, but not very popular yet. Maybe Levi’s will be the clothing company to expand the industry.
Last year Levi Strauss & Co. teamed up with Google to create a smart denim jacket. It was supposed to be available this spring but the release date was pushed back. Take a look and see if you think it’s worth the wait…and the price tag.
The current version of the Levi’s Commuter Trucker Jacket costs about $150 but the new connected version of the jacket will cost about $350. It will use Google’s Project Jacquard technology to connect the jacket to your smartphone. At the SXSW Festival in Austin this week, project leads from Levi’s and Jacquard announced it will be available in the fall.
So what can this fancy denim jacket do? It only has a few functions for now but they plan to add more. It can give you directions as you navigate a city and tell you your ETA. As you listen to music, you can skip songs and answer or ignore calls. It’s basically like a smartwatch embedded in your sleeve; you can control your smartphone without taking it out of your pocket. Perfect for people on the go! Watch the demonstration video below!
Next question: How does it work? It’s literally a trick up the sleeve. As you saw in the video, the wearer will swipe up or down their sleeve near their cuff to control their smartphone. According to the Project Jacquard website, touch and gesture interactivity is woven into the jacket’s fabric with conductive yarns. The yarn is a combination of metallic alloys and cotton, polyester, or silk, and this new material can withstand industrial looms and washing machines. Watch the video below to see how it’s made!
In older movies, clothing of the future was portrayed as shiny and metallic. This Levi’s jacket is anything but. It’s stylish yet still reminiscent of classic denim. If you’re interested in buying it, you can be the first to know when it’s finally available.