Easy to Understand AnalyticsHotjar is a website analytics and feedback tracking browser application that is available for free but also has a professional business version available for a subscription fee. It has many extremely useful features that come in the form of graphs and diagrams, rather than statistics and ratios like many other similar utilities.Here is a quick list of a few of the functions you will have access to with Hotjar:
- Heatmaps – [seen below] Discover where people are clicking, scrolling and reading.
- Visitor user experience recording – watch a recording of exactly how users interact with your site.
- Conversion funnels – [seen above] see a diagram of the user experience and which pages were viewed.
- Form Analysis – discover how long users spend filling out website forms, and which questions took the longest.
- Live mobile and browser-based polling – poll users via mobile or browser about their website experience.
- Feedback and customer service surveys – request feedback from customers with reward incentives.