Websites usually have simple, easily recognizable and memorable URLs. It’s important so that folks know where to turn when they are in need of information or other online services.But while site names are generally succinct, the addresses for individual pages within the sites are often anything but. In fact, take a look in your browser to see the full web address for this very story, published on Komando.com.Did you check it out? Yes? Good, because we assume you have it memorized by now and could guide someone to the exact page if you needed to.Just kidding — we don’t expect that of you. It’s just too many letters, numbers and symbols to recall.While its rarely something any of us think about, brands, on the other hand, should. The length and clunky nature of full URLs can be an eyesore and, more than that, they’re too convoluted for anyone seeking ease of use and consistency.