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Kim's column

Kim’s Take: There is truly no place left to hide online

Maybe you’re the one person who has never had a Twitter or Facebook account. The massive social media network computers don’t know anything about you, right?

Wrong. They know a lot.

There is truly no place left to hide online. Researchers from the University of Vermont found that by looking at the profiles of people who you know on Twitter and Facebook, the computer algorithms can make some good guesses about you. It doesn’t take a lot either.

Say you don’t have any social media accounts. The social media networks need access to just eight of your contacts to accurately predict two-thirds of the time what you like, dislike and how you would respond to a situation.

Wow. You don’t post a thing and the computers are only wrong a third of time about you. How’d you like to be married to that?

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