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Kim's column

Kim’s Take: There is truly no place left to hide online

Maybe you’re the one person who has never had a Twitter or Facebook account. The massive social media network computers don’t know anything about you, right?

Wrong. They know a lot.

There is truly no place left to hide online. Researchers from the University of Vermont found that by looking at the profiles of people who you know on Twitter and Facebook, the computer algorithms can make some good guesses about you. It doesn’t take a lot, either.

Say you don’t have any social media accounts. Social media networks need access to just eight of your contacts to predict with 66% accuracy what you like, dislike and how you would respond to a situation.

Wow. You don’t post a thing and the computers are only wrong about you one-third of the time. How’d you like to be married to that?

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