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Kim's column

Kim’s Take: Parents are using social media to pick the baby’s name

Back in the day, when it was time to name the baby, soon-to-be parents dug into their family history or cracked open a baby names book.

Not anymore. Names are big business.

New parents are having a tough time naming for their offspring. For starters, the baby’s name has to be freely available on social media.

When my son was born, I purchased his name as a domain so he’d always have it. That’s not good enough anymore thanks to the rise of social media.

Parents are now relying on available Snapchat, Twitter and Instagram handles to name their kids. The reason: Many parents want their kids to have a social media presence before they’re born. After birth, social media might help them in business.

The problem: it’s not likely these social media sites will be available in twenty years. But they are on to something.

The #1 earner on You Tube making videos in 2018 was a 7-year-old boy doing toy reviews. He made $22 million. His name is Ryan.

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