Skip to Content
woman shopping online in Incognito mode
© Natee Meepian |
Kim's column

Safe Search: 3 ways Incognito mode can save you

We willingly give our most personal data so often to advertisers, Big Tech, scammers, and everyone else looking to make a dime off us. Want to take control back? Start with changing a few settings that make it easier for strangers and companies to pinpoint who you are in your Chrome browser.

While you’re at it, take a minute and look at your Facebook account settings. Tap or click for three steps to limit or stop targeted ads.

Your browser offers Incognito or private mode. It’s not a privacy catch-all, but it can make a real difference. 

Is Incognito mode private? Sort of …

While Incognito mode in any browser does provide more privacy than if you’re not using it, incognito isn’t as private as we were led to believe.

When you surf the web incognito, your browser doesn’t save your browsing history, cookies, site data or information you enter in forms. However, it keeps any downloaded files or bookmarks created during the session.

Your internet service provider can still see your activity, as can a school or employer providing your internet access or computer. Want to stop that? You need a VPN.

That leads us to the question, “Is Incognito mode even worth using?” 

Yes, let’s look at three situations.

1. Trying to keep gifts a surprise

When you shop online, your browser keeps tabs on what you’ve perused. Later, you’ll see ads pop up on other sites that try to get you to come back to make the purchase — even if you’ve already bought the item.

You might not be the only person seeing those ads. If the person you’re buying the gift for uses your computer, tablet, or smartphone, they will see the same ads. They may see them on their own devices, too, since you share an IP address.

Of course, these ads tip them to what you’re up to. That won’t happen if you shop in Incognito mode.

Stop throwing money down the drain: 5 ways you’re ruining your expensive phone, laptop, tablet, and TV

2. Stopping the algorithm’s watchful eye

We all look up things that we don’t want to follow us around the web for years. Maybe you’re worried about an illness, or you need to look up a tutorial on doing a task around the house.

It’s annoying to see reminders of those searches everywhere, especially in your YouTube algorithm. You can avoid these suggestions by searching in Incognito mode.

You’ll notice that I said YouTube. Yes, Incognito mode isn’t just for your browser. You can search YouTube Incognito, too — but only from your phone. Here’s how:

  • Open the YouTube app
  • Tap your profile picture in the top right of the screen, then tap Turn on Incognito.

This feature only works when you’re signed in. When browsing incognito, your watch history, searches, and other activity won’t be saved to your profile.

Did you know there are hidden apps on your phone? No, I don’t mean creepy spyware. These are useful, handy little features you should know.

3. Separating your work and home life

Most of us have two versions of our online selves: Work and personal. 

It’s a pain when you want to check your personal inbox but you’re logged into your work account — especially if you use the same provider for both. Instead of using different browsers or signing in and out of your accounts, use Incognito mode.

Try signing into your work email using your browser like usual, then open an incognito window for your personal account. Easy.

PRO TIP: You can go even further by setting up separate browser profiles for work and life. You can bookmark, change your settings, or install extensions to make each profile more useful.

Tap or click here to do that in your favorite browser. We cover Chrome, Firefox, and Edge. Sorry, Safari users, but Apple doesn’t offer this option.

PODCAST: Bulletproof headphones, credit report change, new Zoom trick

Have you tried one of those “buy now, pay later” services? Many shoppers love this setup — but now it will show up on your credit report. Speaking of shopping, you can buy a vertical mouse or life-saving headphones. (Yep: one gamer’s headphones saved him from a stray bullet.) In this episode, I’ll share AirTag news and a cool new Zoom trick that lets you speak with your hands.

Check out my podcast “Kim Komando Today” on Apple, Google Podcasts, Spotify, or your favorite podcast player.

Listen to the podcast here or wherever you get your podcasts. Just search for my last name, “Komando.”

Get more tech know-how on The Kim Komando Show, broadcast on 425+ radio stations and available as a podcast. Sign up for Kim’s five-minute, free morning roundup for the latest security breaches and tech news. Need help? Drop your question for Kim here.

Copyright 2023, WestStar Multimedia Entertainment. All rights reserved. By clicking the shopping links, you’re supporting my research. As an Amazon Associate, I earn a small commission from qualifying purchases. I only recommend products I believe in.

Komando Community background

Join the Komando Community

Get even more know-how in the Komando Community! Here, you can enjoy The Kim Komando Show on your schedule, read Kim's eBooks for free, ask your tech questions in the Forum — and so much more.

Try it for 30 days