The Disney Vault is about to come to an end. With the pending launch of streaming service Disney+ later this year, Disney CEO Bob Iger has been quoted as saying the whole idea of the vault is dead and Disney's entire catalog of content will be available on its streaming service.
What is the Disney Vault? For those of you who have never met a child, the "vault" is the marketing term Disney uses to refer to its practice of limited home video releases for its movies. It's a marketing tool called "artificial scarcity" that builds excitement around a limited release so Disney fans can rush out to buy the movie before a moratorium goes into effect.
But let's be honest: We parents knew full well it was a fake scarcity, but we went along with it, because ... Disney.
What's coming to Disney+?
Disney plans to go right up against Netflix, Amazon, Hulu and other streaming services by removing its content from other channels and offering it exclusively on Disney+. Expect to see classics, newer releases and original programming. For those of us who are Marvel and Star Wars geeks, Disney said it will include live-action series for both. LucasFilm is producing a Star Wars live-action series based on the formative years of the Rebellion. And Marvel Studios is working on a live-action series starring Tom Hiddleston as Loki.
Brands under the Disney+ umbrella include Disney, Pixar, Marvel, Star Wars, National Geographic and, of course, the ABC television network. On March 7, the company said it is close to completing a deal to acquire 20th Century Fox's entertainment assets, which will bring even more brands under the Disney umbrella.
Related: How do you manage your TV watching? Listen to Kim break down the best apps to help you track your favorites, so you don't miss an episode.
What's in the Disney Vault?
These 16 classic movies are main features in the Disney Vault:
- Snow White and the Seven Dwarfs
- Alice in Wonderland
- Peter Pan
- Lady and the Tramp
- Sleeping Beauty
- 101 Dalmatians
- The Jungle Book
- The Little Mermaid
- Beauty and the Beast
- The Lion King
The vault includes sequels to the 16 classics, like Cinderella III: A Twist in Time. Yep. Cinderella has sequels. So do The Little Mermaid, Bambi, The Lion King and many more.
How much will Disney+ cost?
Disney hasn't said how much its streaming service will cost when it launches in the fall of 2019, but it has hinted that it will cost less than Netflix, which has three plans ranging from $8.99 to $15.99 per month.
Hidden costs of streaming
More and more companies are getting into the streaming business. We keep saying 2019 may be the "year of the streaming service" as Amazon, Disney, AT&T and others have indicated they're getting into the streaming business. For consumers who have been itching to ditch cable, this is great news ... until you tally the monthly subscription fees and realize cable may have been not such a bad deal after all.