The rumors were rampant for weeks and it's finally official: Amazon Prime Day will be on Monday, July 16. Well, rather, Prime Day will start on July 16 at 3 PM EST.
Indeed, Prime Day -- which is Amazon's now annual sales event and rivals what you will find on Black Friday -- will last more than just one day. After running for 30 hours in 2017, Prime Day 2018 is set to go for a whopping 36 hours.
Not surprisingly that will make it the longest Prime Day to date, which in turn has made this one of the most highly anticipated shopping days of all time. Not only will Prime Day last longer, but it will also be in markets where it previously was not available.
Are you ready? Make sure you're ready
Prime Day first arrived on the scene in 2015, and while it did not go off without any hitches it was successful enough to lead to Amazon making it an annual thing. It has evolved over time, however, setting the stage for what figures to be a celebration of sorts in 2018.
For Australia, Luxembourg, Singapore and the Netherlands it may very well be, as they are joining with other countries, such as the United States, United Kingdom, Spain, Mexico, Germany and Japan in getting to take part in the sale.
Originally, Prime Day was seen as a way to encourage people to become Amazon Prime subscribers. However, nowadays it is more of a way to encourage sales during the summer, with the day outpacing what happens on Black Friday, Cyber Monday and other holiday sales the site runs.
Part of the reason for why it is so popular is the sheer volume of items that will be discounted. You can expect to find more than 1 million things on sale during Prime Day meaning odds are good something you want will be available.
As has been the case before, Amazon is promoting that it will have great deals across many categories including TVs, smart home, fashion, furniture, appliances, everyday goods, toys, groceries -- basically if Amazon sells it, you're likely to find a discount.
Not surprisingly, Amazon will heavily slash prices on their own devices, with low prices on Echo, Fire tablets and Fire TV. Prime Day 2018 will also impact Whole Foods, which is now owned by Amazon, with 10 percent off of hundreds of sales items and discounts on other products.
Some will be presented as "Lightning Deals," which will be gone almost as quickly as they arrive. Others will be your normal sales.
A way to get a head start and not be surprised by what's on sale is to go to the Amazon Deals page on Prime Day. Sort the items by "upcoming deals" and you'll have a peek at what's about to pop up.
How do I take part?
Given that Amazon Prime Day was meant to encourage people to sign up for Prime, it should not come as a surprise that the sales are only available to Prime members. If you are one, just log onto Amazon at 3 PM ET on July 16 and enjoy your day and a half of discounts.
If you are not a member, you will need to register -- which you can do for 30 free days -- before shopping.
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