Amazon is one the most popular online retailers in the world. People just seem to love shopping with the online retail giant.
Whether it's the convenience of online shopping, the deals, the selection or all of the above, people keep buying. That's one reason many people sign up for the $99-a-year Amazon Prime, which offers free two-day delivery on most items.
Prime is such a popular feature that there are nearly 90 million members in the U.S. Now, the company is making it an almost irresistible deal for some people.
Amazon's discount Prime memberships
Free two-day shipping is probably the biggest draw when it comes to Amazon Prime. But there is so much more to love!
You also receive Prime Video, Prime Music and Prime Reading to name a few popular benefits. Click here to find out everything that you get with an Amazon Prime membership.
The company recently announced that it is making it easier for low-income shoppers to become members of Prime. People who receive Medicaid can become a pay-by-month Prime member at a deeply discounted rate.
The regular monthly fee to be a Prime member is $12.99. However, if you are a Medicaid recipient you can sign-up for Amazon Prime for just $5.99 per month. That's a savings of nearly 54 percent.
(Psst! If you're not a Prime member already but want to give it a try, click here. You even get to start with a free 30-day trial.)
The company made a similar move last summer, by offering this discount to anyone with a valid Electronic Benefits Transfer (EBT) card. These are used for government assistance programs such as the Supplemental Nutrition Assistance Program (SNAP) and Women, Infants, and Children Nutrition Program (WIC).
These moves are considered an attempt to take low-income shoppers away from Walmart. Since Walmart started offering free shipping on online orders, it has received a huge jump in online sales. Walmart reported in May 2017 a 63 percent increase in e-commerce sales over its previous fiscal quarter.
Competition like this between retail giants is always good news for the consumer. It'll be interesting to see who will make the next move and how it will benefit shoppers.
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