The battle has been raging for years, are all the electronics in our lives bad for kids? How much is too much and what will be the lasting effects? And pediatricians in the past have said we should limit our kids' screen time.
But this is hard to juggle as more of our lives end up digital. Some textbooks come on iPads now, so it's not as easy as just saying turn off the TV.
This will be a battle that lasts a long time, but the research will continue and possibly with Apple's help.
Apple investors call for more research
Two major Apple shareholders are calling on the company to look into how iPhones affect kids and find out if they are bad for them. Jana Partners and CalSTRS authored an open letter to Apple.
They cited more and more research that shows how kids who use smartphones too much can become more depressed and suicidal. They also noted that phones cause a distraction in the classroom, less sleep, and increases in emotional challenges.
They are calling on Apple to be a pioneer by setting the example of the obligations that tech companies have to children.
How can Apple help
The investors want Apple to include more parental controls on devices that can give parents a better handle on what their kids are doing on their phones. And taking it a step further by getting experts to do more research.
It asks Apple to set up a committee of child development experts to research the impact tech has on kids. And by doing this, they will see long-term benefits by protecting the next generation of leaders, innovators, and customers.
In the letter, the investors say there is a narrowing gap between short-term and long-term thinking. Short-term ideas and solutions might be good for the moment, but the consequences can have lasting effects that will hurt the business in the future.
It does seem odd that activist investors are calling on Apple to research a social issue, one that could have negative impacts on its business. But being proactive in the end could make Apple even more valuable.
How to see what the kids are doing on their phones
In this modern world of digital dangers and threats, keeping children safe while they are online is of the utmost importance to each parent. Here's how you can see what they are up to.