Today's the big day!
Apple will finally reveal the products we've all been waiting for. We're live blogging all of the action, so you'll have updates as soon as they happen.
Aside from the iPhone "X" and the iPhone 8, we're also expecting the new Apple TV 4K, the next generation Apple Watch with LTE support and the general release of iOS 11.
We've been covering all of the Apple rumors, especially for the iPhone 8, all year long. And now, we're so excited to see the final product that's unveiled. If you'd like a sneak peek, here's a quick roundup of everything we know.
It is expected that we will see three separate iPhone models in 2017 - two models that are believed to be the iPhone 8 and iPhone 8 Plus, plus the premium iPhone X that will rock all the rumored groundbreaking technologies.
The iPhone X is expected to sport a 5.8-inch edge-to-edge, bezel-less screen, no home button, a gesture based system, 3-D facial scanning, a stainless steel and glass body and smart camera functions.
All three models are expected to have wireless charging and IP68 waterproofing.
Despite the countless leaks and near-confirmations, we'll soon find out what Apple has in store for us.
Apple Launch Event 2017
11:54 AM: The show comes to an end. Tim Cook thanks the audience and creators who helped to create the new Apple devices.
11:50 AM: iPhone X will come in 64 GB and 256 GB sizes. It will start at $999. Pre-orders start October 27. It will be available November 3.
11:46 AM: Another video showcases the features of the iPhone X.
11:45 AM: Apple unveiled a mat that can charge Apple Watch Series 3, iPhone 8 and iPhone X at the same time. You can charge multiple devices on one charging mat. It is called AirPower.
11:44 AM: iPhone X lasts two more hours than iPhone 7. It has improved battery life.
11:41 AM: Selfies on the iPhone X can be portrait photos and use the features of portrait lighting as well. iPhone X is the best phone for selfies as well.
11:39 AM: iPhone X has 12MP dual cameras. It also has dual optical image stabilization. You can now take steadier photos and videos. Without a doubt, the iPhone X is the best iPhone for photos.
11:37 AM: Raise the iPhone X, look at it, and then swipe up to get into the phone. Double click the side button to use face ID with Apple Pay apps. Face tracking can also be used in third-party apps like Snapchat.
11:34 AM: The edge-to-edge display is like nothing we've seen on any other Apple devices. The screen now takes up almost the entire phone!
11:33 AM: iPhone X is being displayed for the first time.
11:32 AM: Animoji is a new feature on iPhone X that are emojis created with your face. Use this to share and express yourself however you want on the iPhone X. You are now the creator of the emoji.
11:31 AM: Face ID will now work with all touch ID features including Apple Pay. It learns your face and adapts to your face over time.
11:30 AM: The chances of someone else unlocking your iPhone X using Face ID is one in a million.
11:27 AM: Face ID is created during the setup process of your new iPhone X. It can recognize you if you have a hat or grow a beard. It is also very secure.
11:25 AM: Face ID creates a mathematical model of your face. It all happens in real time to unlock your iPhone and keep your device secure. This is something never seen before on older Apple devices.
11:24 AM: iPhone X now has new touch features to compensate for the missing home button. This includes facial scanning. It is called Face ID.
11:23 AM: iPhone X's screen has an edge-to-edge and top to bottom screen. The home button is no longer on the bottom of the iPhone.
11:20 AM: iPhone X comes in silver and space gray. The Super Retina display has the highest resolution than any other iPhone. It also supports high dynamic range.
11:18 AM: iPhone X is announced.
11:16 AM: The iPhone 8 has two models, 64 GB and 256 GB starting at $699. The iPhone 8 Plus also comes with 64 and 256GB options and starts at $799. It will be available to pre-order on September 15. Available for purchase September 22.
11:15 AM: Wireless charge your iPhone 8 in your home, or in your car. You will also be able to wirelessly charge your devices in various airports and other locations.
11:14 AM: iPhone 8 and 8 Plus has wireless charging. This is something not available on any older Apple devices.
11:11 AM: Augmented Reality games showcase the ability and power of the iPhone 8 and 8 Plus. AR games are now more interactive.
11:09 AM: Augmented reality is coming to iPhone 8 and 8 Plus. AR games have never looked better.
11:06 AM: iPhone 8 and 8 Plus have the highest quality video capture ever in a smartphone. A 4K 60 fps video has never looked better taken from an iPhone. You can also shoot 1080p 240 frames per second (slow-motion). That's two times the frames more than the iPhone 7. Much smoother.
11:03 AM: iPhone 8 Plus has more uses in low light and better quality than the iPhone 7 Plus. There is also a feature called Portrait Lighting, it changes the lighting of the shot to give you the best photo.
11:02 AM: Cameras on iPhone 8 and 8 Plus have 12 MP cameras. You can get 83 percent more light than the 7 and 7 plus, but more power efficient.
11:01 AM: Apple designed GPU is 30 percent faster than older chips.
11:00 AM: New speakers are louder and have a deeper base than the older models. Along with an A11 Bionic Chip. The most powerful chip ever in a smartphone.
10:59 AM: The glass on iPhone 8 and 8 Plus is now stronger than the previous models.
10:57 AM: Tim Cook unveils the new iPhone. The iPhone 8 and iPhone 8 Plus will come in silver, space gray, and gold.
10:54 AM: Apple TV 4K will be available September 22.
10:49 AM: Apple TV 4K shows off the beautiful games that can be played in 4K HDR.
10:48 AM: Apple TV now has Live TV. You can now watch your favorite sports games on your Apple TV 4K live.
10:46 AM: 4K videos on iTunes are going to cost the same as regular HD videos. All HD videos in your library will be able to be upgraded to 4K at no additional charge.
10:45 AM: A10X fusion chips are now in the Apple TV 4K. This makes graphics four times faster. Apple TV 4K is now faster than ever.
10:43 AM: New 4K screen savers now have more detailed images. These images will pop on your 4K TV.
10:42 AM: Apple TV 4K now has High Dynamic Range and has four times more pixels than the previous Apple TV editions.
10:41 AM: Apple TV 4K has been announced.
10:38 AM: Series 3 Watch available September 22.
10:29 AM: Built-in cellular confirmed!
10:28 AM: Watch Series 3 is introduced.
10:27 AM: Video about the next generation of Apple Watch begins.
10:26 AM: Apple announces Apple Heart Study, it uses data and notifies users about their health.
10:24 AM: Close more rings with Watch OS 4. New features like improved Heart Rate app.
10:22 AM: A video about the current features of Apple Watch ends.
10:18 AM: Apple announces the new Apple Watch.
10:17 AM: Apple announces new locations for new Apple Retail Stores.
10:13 AM: Apple announces "Today at Apple," sessions in stores that are designed to bring people together and showcase Apple products.
10:11 AM: New Apple Retail Store Designs.
10:09 AM: Tim Cook goes over the features of the Steve Jobs Theater, including a visitor center, and many features of Apple Park. There's also going to be an Apple Retail Store!
10:07 AM: Tim Cook acknowledges the recent hurricanes.
10:04 AM: Special tribute to the late Steve Jobs.
10:03 AM: Tim Cook takes the stage.
10:02 AM: First official look at the Steve Jobs Theater.
10:00 AM: Live video begins.