Smartphones driving growth
One thing is clear: People love their smartphones. In fact, smartphones are now one of the leading sources of growth for web traffic and business - and they are the only device to show regular growth since 2015. Not laptops. Not tablets. Smartphones.
The impact of search and social
Along with the growing popularity of smartphones, social media platforms continue to be popular. There is also a significant uptick in the number of traffic sites that are seeing social media platforms accessed using smartphones.
Of all the social media platforms, Google and Facebook are the top dogs - controlling 77 percent of the visits from referred traffic. Other social media sites, such as Twitter, Instagram, Snapchat, etc., combine for 23 percent.
Another interesting trend is that organic search, or SEO, is still the way to go when it comes to people finding your site. Nearly 77 percent of search efforts are the result of an organic search (aka, searching through Google, Yahoo, Bing, etc.). That's more than you'll see from paid search efforts.
iOS still leading Android
Even with Android's recent growth spurt, Apple continues to lead the way in terms of mobile search. Since quarter one of 2015, the vast majority of large companies reported a 26-percent rise in iOS traffic, as compared to a 10-percent rise from Android.
National news consumption on the rise
By now, you're probably recognizing the major trend here: People love their mobile phones.
Another interesting observation was noted in the study, explaining news content is also rising in popularity on mobile devices. Overall, smartphone activity has increased by 59 percent, and national news sites saw an increase of 22 percent from mobile web traffic.
However, before you run too far with those particular numbers, it's important to point out that the 2016 Presidential Election likely played a role in this increase.
Are people distracted while at work?
Bosses, listen up! The final trend that really stands out is something you'll want to be aware of.
Have you noticed your employees checking their phones during the morning meeting, or even while at their desks? According to Adobe's research, more than 50 percent of news consumption takes place between 8 a.m. and 5 p.m. - right smack dab in the middle of regular business hours!
Less than 5 percent of news is searched between the hours of 9 p.m. and 11 p.m., and the average time people are spending on these websites has increased from five minutes to six-and-a-half minutes.
What this means
If you've been following us here on Komando.com for a while, most of this information probably doesn't seem all that surprising. We've noticed the growing trend in mobile phone popularity for quite some time. And while that's good, it's also why hackers are turning their attention to mobile devices as targets. Click here for 6 essential steps to secure your smartphone or tablet.
Still, we hope you'll gain some valuable ideas to use as strategies for your business and personal finances. Investors, don't get caught up in the Silicon Valley app frenzy. And if you're trying to grow your business, place your focus on mobile and social media, our Small Business section offers lots of advice on using these methods to drive more traffic to your website.