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Insider industry trends you should know as an investor, business person and user

Insider industry trends you should know as an investor, business person and user
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You may have noticed, technology is always changing. In fact, the only thing constant in this digital age is change itself.

This trend becomes obvious when studies like Adobe's recent mobile report become available. The study looked at more than 150 billion website visits and over 400 newly-launched apps and websites since 2015.

With this information, some interesting trends came to light, providing us with more insight on the way people consume TV shows and movies, and how they find their daily news content. And, what researchers found is going to surprise you - otherwise, we wouldn't even be writing about it!

The mobile transformation

According to the report, M&E - or "Monitoring and Evaluation" sites - are seeing a 5-percent drop in web traffic year over year. Also, 50 percent of all visits to M&E sites in 2017 are coming from smartphone-generated traffic. The rise of mobile browsing is clear.

Apps becoming non-essential

You may think that apps are the way of the future, but the study shows otherwise. Based on the data, app usage is decreasing by 22 percent. And that's just since January 2016.

One particular group of apps, however, did see an increase of use: banking and investment apps.

Beyond that, the report revealed that outside of key players like Facebook, Amazon and Google, consumers' usage of apps is on the decline.

A rising source of traffic is now coming from Google Accelerated Mobile Pages (AMP), with a whopping 84 percent of M&E websites seeing a boost in referrals.

Next page: Smartphones driving growth, and more
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