Do you know anyone who doesn't use Facebook at this point? Those people are hard to find now that there are 2 billion active monthly users worldwide. One reason the social media giant is so popular is all the exciting features it constantly introduces.
Facebook Messenger is an added feature that became extremely popular, so much so that it was turned into a standalone app. However, the company is making a change to Messenger that will probably anger many users.
What change is coming to Facebook Messenger?
Facebook said it will begin placing advertisements on Messenger's Home screen in the upcoming weeks. It has been in the testing phase since January in Australia and Thailand and will soon be implemented worldwide. Messenger's Head of Product, Stan Chudnovsky, announced the move at a tech conference this week in San Francisco.
Image: Example of targeted ad found on Facebook Messenger (Source: Venturebeat)
Chudnovsky told Venturebeat, "Advertising is not necessarily everything, but it's definitely how we're going to be making money right now. And going forward, there are some other business models we are exploring as well, but they're all around ads one way or another."
The home screen will contain targeted ads, specific to each user. Similar to what you see on Facebook itself.
Messenger users can expect to see these ads by the end of the year. Chudnovsky said, "We'll start slow. When the average user can be sure to see them we truly don't know because we're just going to be very data-driven and user feedback-driven on making that decision."
The instant messaging service has roughly 1.2 billion active monthly users. That's a ton of people who will have to get used to annoying ads showing up on the home screen. Unless of course, this move convinces users to find a different service.
On one hand, ads are annoying. On the other, it's probably better than having to pay a monthly fee to keep the service going.
Let's face it, companies are in the business of making money. Without ads, users would need to pay fees for the company to stay in business.
What do you think, would ads bother you enough to stop using a service like Facebook Messenger? Leave a comment and tell us your thoughts.