LG unveiled its jaw-dropping LG's flagship W-Series OLED TVs at CES early this year and they wowed the crowds with their stunning form factors. The TVs were the toast of CES especially with their radical new design LG dubbed the "Picture-on-Wall aesthetic."
The W-Series TVs are a mere 2.57-millimeters thin. Let me repeat that - 2.57-millimeters thin.
The TVs are so thin and light, they attach almost seamlessly to the wall, creating a window-like experience like no other TV can achieve as of yet. They're so thin that LG decided to name the series the "W," which now officially stands for Wallpaper.
The W-series TVs are also relatively ultra lightweight. The 77-inch version is a mere 27 pounds and the 65-incher is featherweight at 17 pounds (that's about the weight of a 19-inch LCD flatscreen). Due to the extreme dimensions, these TVs don't come with stands but are meant to be hung on a wall like the magnificent works of art they are.
They attach to the wall via mountable locks at the top and, get this, magnets at the bottom to secure them in place.
77W7 OLED TV price
LG did not reveal the price when this cutting-edge TV was unveiled but the 65-inch model was announced to start at $8,000 shortly after.
Now, we finally have a good idea of how much both models will cost.
The company announced that the 77-inch version of the TV, named 77W7, can be yours for $20,000. Let me repeat that - $20,000.
Yep, that's more than enough cash to buy a decent car instead.
The huge disparity in price between the 65-inch and the 77-inch models is likely still due to the cost of producing large OLED panels. As with any other consumer electronics, we're expecting the price of the sets to drop to a more affordable range, hopefully in the next year or so.
For that premium price, we expect no less than premium features and the W-Series sets do deliver.
For the all-important picture quality, LG says they are improved versions of its already excellent 4K OLED screens of last year. They are brighter, with better color accuracy and of course, perfect blacks.
It is also prepped for the future of HDR with advanced modes like "Active HDR" (real-time analysis and optimization of HDR10 content), Dolby Vision and support for upcoming HDR modes HLG and Technicolor.
Additionally, since the W-Series are so paper-thin, the speakers, processing components and connector ports like HDMI and USB were moved to an external all-in-one soundbar that discretely connects via a thin ribbon-like cable. Since the internals are within the soundbar, the TV requires that it is always attached to it.
The W-Series TVs will also support the new Dolby Atmos format and with fancy motorized speakers on the soundbar, and will try and mimic the Atmos theater experience by bouncing the sound off the ceilings and walls.
What do you think? Is the LG W-Series' sky-high price worth it? Drop us a comment!