More and more Americans are cutting the cable TV cord every year. A recent study estimates that nearly 6.5 million U.S. households will no longer pay for cable or satellite by the end of this year.
There's a good reason for that. It's hard to justify paying an outrageous cable bill each month when there are so many great streaming services available at much lower costs. Now, Amazon is adding a feature that might persuade sports fans to join the cord-cutting trend.
How Amazon is enticing sports fans to cut the cord
A deal was announced this week between Amazon and the NFL. The online retail giant won a bidding war that allows it to stream 10 Thursday night NFL games during the upcoming season. Twitter held these streaming rights last year.
This is a huge victory for Amazon that could rake in serious ad revenue. The one-year, $50 million deal gives Amazon the right to sell two minutes of advertising, per hour, during each game. These ads are normally sold by local TV stations that carry the broadcast.
This could be a sign of things to come, with more live events streaming online. Amazon paid a hefty price to acquire the rights to Thursday night games, five times the $10 million Twitter paid last season.
The main difference between Twitter and Amazon carrying the games is who can watch the live stream. Last year, anyone could log into Twitter and watch the Thursday night NFL games for free. This season, you have to be an Amazon Prime member to watch the games online.
Just one more reason you should think about cutting the cable cord yourself. Click here to learn about the best streaming services available today.
Psst: Want to learn more about why people are cutting the cord? Listen to our podcast on why it's time to cut the cord for in-depth detail.