Did you know that Amazon has its own version of Black Friday called Prime Day? Prime members from all over the world can take advantage of thousands of deals on this special day. For last year's Prime Day, the best seller wasn't an Amazon Echo or a big screen TV.
It was the Instant Pot; Prime members in the U.S. purchased over 215,000 units on Prime Day! But why? What could possibly be so special about this particular pressure cooker?
Well for starters, the Instant Pot is a 7-in-1 device. It's a pressure cooker, a slow cooker, a rice cooker, a yogurt maker, a steamer, a warmer and it sautées food. It holds six quarts, has an easy to use control panel, and comes with a recipe book.
What's more remarkable than the Instant Pot's features is its followers, a.k.a "Potheads." The Instant Pot has an impressive social media fanbase on Facebook, Twitter, Instagram and Pinterest. On Facebook alone, the product's page has over 48,000 likes and followers. Plus, there's a community page called "Instant Pot Recipes" with over 100,000 likes. And it has a whopping 17,000 customer reviews on Amazon and a 4.7-star rating.
It's also very popular among food bloggers and YouTube chefs. As a part of their marketing plan, the marketing firm behind Instant Pot sent the slow cooker to several bloggers and vloggers to test it out. Instant Pot itself only has 27 videos on YouTube but there are hundreds of other videos with thousands of views about the device.
If you'd like to try the Instant Pot for yourself, you can buy it from Amazon.com for only $99.99. But if that's too expensive or you know you won't use all the features then check out the Food Warmer in the Komando Shop. It's regularly $16.95 but you can save 20 percent with code SPRING17 if you buy it before Sunday at 11:59 p.m. MST.