Imitation is the sincerest form of flattery, right?
That's what you'll soon be thinking about Facebook's upcoming plans for adding video filters. Did Facebook really think we wouldn't notice that SnapChat already offers this feature?
Regardless, it doesn't matter. The good news is that video filters are coming to Facebook, even if it is in copycat fashion. That's fine by us. Facebook is one of the most popular social media platforms, and we're always excited about features that make it better.
If you've never used Facebook Live before, it lets you live stream videos, which means your family and friends can tune in and watch as it's happening. Some people even use this feature for broadcasting vlogs and other show content. (Psst... did you know that Kim uses Facebook Live to share behind-the-scenes action from the studios? Follow her on Facebook.)
But up until now, Facebook Live video has been just that: video. There have been no bells and whistles, unlike Facebook's rival, SnapChat.
However, it seems that Facebook is stepping up its game. Check out the image below, and pay close attention to the screen behind where they're sitting.
— Geoffrey A. Fowler (@geoffreyfowler) October 25, 2016
What you're seeing is the new video filter feature that Facebook is testing. From what it looks like, this filter goes far beyond basic filters such as Reyes, Crema and Ludwig. This filter looks more along the lines of the filters you'd find in editing apps such as Prisma.
Currently, the feature is in the beta testing phase, but it was demonstrated at the WSJDLive conference on October 24 - 26.
As to when the feature will be rolled out to all Facebook users, that's still up in the air.
In the meantime, you can try out this new Facebook Live feature that lets you try on masks for Halloween.