When Netflix started to stream content online, it turned the movie-watching world upside-down. Blockbuster imploded. Movie theaters across the country are still scrambling to compete.
With 81 million paying users in 130 countries, Netflix has made videos as mobile as your Wi-Fi connection. You can watch "Zootopia" in Bangladesh. In the U.S., DVDs have just about vanished from living room shelves. Unlike all those bygone cinemagoers, Netflix viewers can skip around all they want. New click, new flick.
But what if you could also download those movies and watch them offline? Playing your movies on a portable device, without being dependent on a Wi-Fi connection, could be a real boon for travelers. In this one way, Netflix has fallen behind the competition: Amazon Prime Video allows subscribers to download films, as does the BBC iPlayer.
With Amazon's service, rentals are available for a short time and purchases last forever, so if you want to download every episode of "Mozart in the Jungle" and watch them in an actual rainforest, you can do that. Apple took the opposite route, pioneering downloadable films with iTunes but entering the streaming market only recently.
Netflix may be changing its attitude. CEO Reed Hastings has vocally opposed offline viewing, but according to industry rumors, he is likely caving to consumer pressure. The company is actively collaborating with downloading-guru Dan Taitz, and offline videos may start queueing up by the end of the year.