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Meet the FitBit for fertility

Meet the FitBit for fertility
photo courtesy of Ava

Stats show that more and more couples are waiting to have a baby until after the age of 35. The longer couples wait, the more difficult it becomes due to a handful of different factors. In fact, one-third of these couples have trouble.

That's why there's a new "fertility fit bit" on the market, designed to make it easier for couples to tell when it's the best time to conceive.

For $199, couples can now buy an ovulation tracking bracelet called Ava that tracks a woman's fertility and will indicate the best time to ... well, you know ... go for it.

Here's how it works: While resting or sleeping at night, the bracelet keeps track of a woman's pulse rate, breathing rate, sleep quality, movement, heart rate variability, skin temperature, heat loss, perfusion (blood flow) and bioimpedance ("resistance of body tissue to tiny electric voltages").

Sync all of the data with the iOS app first thing in the morning and Ava will display the chances of conceiving that day, taking some of the stress away from planning conception.

Ava is an FDA-approved device and during its clinical study, it was able to find an average of 5.3 fertile days in a cycle, with 89 percent accuracy. It's the first tracker of its kind, being the only device out there to measure all of the nine factors listed above. Most current trackers on the market only measure your body temperature or tell you when it's time to take your temperature.

For more, in-depth details on the science of the study, click here.

Ava isn't the only company taking pregnancy and conception into the digital world.

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Source: Ava
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