Snapchat has renamed itself Snap Inc. and it is rebranding itself as a camera company, with Snapchat and Spectacles as its first two products. It will be interesting to see how the rebranding helps or hurts them and if the glasses will take off or be another dud like Google Glass. Maybe Spectacles will have virtual reality capabilities in the 2.0 version.
Although Snapchat is very popular with the 30 and under crowd (they love the silly filters), news companies have used the app to share trending stories. Under the "Discover" screen, you can look through snap stories about NFL games, the presidential debate, and other national current events. These short clips give a behind the scenes look and make viewers feel as though they were at the event. It's the perfect way to keep people engaged with lots of content in a short amount of time.
And of course, you can view a snap story about the glasses. It even links to the in-depth Wall Street Journal interview with Snapchat co-founder, 26-year-old Evan Spiegel. He's pictured below in the white t-shirt.
It's not yet clear where and how they'll be available for purchase. If you want to know more about the social media app, check out these 3 Snapchat secrets revealed. Your kids are more than likely using it, so make sure you share with them these ways to protect themselves while using Snapchat.