You can also watch the live stream of our Komando Viewing Party and follow our live tweets by clicking here. And of course, look out for (or subscribe to!) my Apple Newsletter that will delve even deeper into all of the cool new stuff that Apple announced today.
Note: To watch Apple's official live stream, visit Apple's event page. The Apple live stream will be viewable via: iPhones, iPod Touch and iPads running iOS 7 or later. Use the Safari browser; Macs running OS X Mountain Lion and Safari version 6.05 and later; Apple Events app for the 4th gen Apple TV; and Microsoft Edge browser on Windows 10.
Note: This live blog was written so readers could see the latest news at the top. To read about the event from the beginning go to the end of the page and scroll up.
11:53 a.m.: Closing the event is Sia, Apple's musical guest!
11:50 a.m.: Airpods will be out late October for $159.
11:50 a.m.: iOS 10 will be out Sept 13.
11:50 a.m.: iPhone pre-orders start on Sept. 9. iPhone will be available Sept 16.
11:48 a.m.: iPhone 7 Plus starts at $769. Both models will have 32GB, 128GB, 256GB options.
11:47 a.m.: Pricing for the iPhone 7 starts at $649. Colors available: Rose Gold, Gold, Silver, Black, Jet Black.
11:45 a.m.: Sizzle reel video for the iPhone 7 and iPhone 7 Plus. It looks like they're about ready to wrap this event up.