You can also watch the live stream of our Komando Viewing Party and follow our live tweets by clicking here. And of course, look out for (or subscribe to!) my Apple Newsletter that will delve even deeper into all of the cool new stuff that Apple announced today.
Note: To watch Apple's official live stream, visit Apple's event page. The Apple live stream will be viewable via: iPhones, iPod Touch and iPads running iOS 7 or later. Use the Safari browser; Macs running OS X Mountain Lion and Safari version 6.05 and later; Apple Events app for the 4th gen Apple TV; and Microsoft Edge browser on Windows 10.
Note: This live blog was written so readers could see the latest news at the top. To read about the event from the beginning go to the end of the page and scroll up.
11:53 a.m.: Closing the event is Sia, Apple's musical guest!
11:50 a.m.: Airpods will be out late October for $159.
11:50 a.m.: iOS 10 will be out Sept 13.
11:50 a.m.: iPhone pre-orders start on Sept. 9. iPhone will be available Sept 16.
11:48 a.m.: iPhone 7 Plus starts at $769. Both models will have 32GB, 128GB, 256GB options.
11:47 a.m.: Pricing for the iPhone 7 starts at $649. Colors available: Rose Gold, Gold, Silver, Black, Jet Black.
11:45 a.m.: Sizzle reel video for the iPhone 7 and iPhone 7 Plus. It looks like they're about ready to wrap this event up.
11:43 a.m.: A rundown of the iPhone 7's new features.
11:42 a.m.: With the iPhone 7's efficient processors, it is the iPhone with the best battery life ever.
11:41 a.m.: Haptic feedback on this game, probably comparable to Playstation's DualShock.
11:39 a.m.: Heather Price on stage to demo the iPhone 7's gaming prowess with a game called "Broken Kingdom."
11:38 a.m.: Shiller says A10 is "the most powerful chip ever on a smartphone."
11:37 a.m.: Better efficiency and graphics performance with the A10.
11:36 a.m.: Performance: New generation chip for the iPhone 7 called A10 Fusion with four 64-bit core processors (including two high-performance cores).
11:35 a.m.: Apple Pay is coming to Japan.
11:34 a.m.: Apple Pay next.
11:33 a.m.: New Beats headphones with the W1 chip will also be available.
11:31 a.m.: AirPods use a new built-in W1 chip.
11:29 a.m.: Introducing AirPods! Apple's new premium wireless earphones.
11:28 a.m.: Apple is hinting on a new wireless audio streaming tech that's better than Bluetooth.
11:26 a.m.: Just confirmed that the iPhone 7 is shipping with Lightning connected Earpods and a lightning-to-3.5 mm headphone adapter.
11:24 a.m.: Talking about the lightning connector as a digital audio connection. This confirms that the headphone jack will be nixed.
11:23 a.m.: Moving on to the 7's audio now. Stereo speakers.
11:22 a.m.: Ian Spalter from Instagram showing off the 7's wider gamut of color.
11:20 a.m.: Retina display for the 7 is 25 percent brighter, with a wider and a more accurate color range and it still has 3D Touch like last year's model.
11:15 a.m.: Bokeh effect or depth-of-field controls for iPhone 7 Plus!
11:12 a.m.: iPhone 7 Plus will definitely have dual rear camera lenses, Telephoto and Wide-Angle. This allows for the new zoom feature for the Plus.
11:11 a.m.: iPhone 7 front camera is 7MP. Rear is 12MP with 1.8 aperture.
11:10 a.m.: Live photos will now be editable. iPhone 7 will also capture RAW photo files.
11:08 a.m.: New image processing chip.
11:06 a.m.: iPhone 7 will have Optical Image Stabilization but will only have one lens. It will also feature True Tone Flash with 50 percent more light.
11:05 a.m.: Water and dust resistant with iP67 standards.
11:04 a.m.: Home Button update. No more mechanical click.
11:03 a.m.: iPhone 7 comes in Black, Jet Black, Rose Gold.
11:01 a.m.: Notice the dual camera lens.
11:00 a.m.: Full seamless aluminum body. Maybe similar to the unibody Mac designs.
10:58 a.m.: iPhone 7 is unveiled. Jony Ive video on screen.
10:58 a.m.: We've talked about this before. iOS10's new texting features.
10:57 a.m.: Hyping up Apple HomeKit. Apple's foray into the smart home.
10:56 a.m.: Cook is talking about iOS10 features right now.
10:55 a.m.: iPhone time!
10:53 a.m.: Pricing: Series 1 Dual Core Series is $269, Nike and Series 2 at $369, Pre-order starts on Sept 9.
10:49 a.m.: It's not just a band. It's a special edition Nike Apple Watch Edition 2 designed with runners in mind!
10:46 a.m.: Apple partnering with Nike with a special running band for the Apple Watch.
10:45 a.m.: Apple Watch Series 2 will have ceramic models.
10:41 a.m.: Demo of the brand new Apple Watch hiking app Viewranger, which uses the built-in GPS. The app will give step-by-step hiking directions.
10:40 a.m.: Apple Watch 2's processor is two times faster, screen is brighter and it will have built-in GPS.
10:38 a.m.: Swim workouts are now incorporated in the Apple Watch 2.
10:37 a.m.: Apple redesigned the Apple Watch speaker to automatically eject water during a swim.
10:36 a.m.: Apple Watch Series 2 is swim-proof! (Apple Watch 1 is only splash-resistant).
10:35 a.m.: Here we go. This could be the Apple Watch 2 unveiling.
10:32 a.m.: Pokemon Go for Apple Watch will ship later this year.
10:32 a.m.: Pokemon Go on Apple Watch will track your walking stats via a Complication, viewable at a glance.
10:30 a.m.: Pokemon Go is coming to the Apple Watch!
10:28 a.m.: WatchOS will feature Activity sharing. Great for comparing your fitness stats with your friends.
10:26 a.m.: Oops. Spoke too soon. No Apple Watch 2 yet. They're demo-ing WatchOS 3 right now.
10:25 a.m.: Cook is saying that the Apple Watch is the best-selling smartwatch out there.
10:24 a.m.: First product unveiling: Apple Watch 2?
10:22 a.m.: Demo of real-time collaboration in iWork.
10:21 a.m.: Real-time collaboration is being introduced to iWork ala Google Docs.
10:19 a.m.: Productivity software iWork is up next.
10:17 a.m.: Cook is talking about Apple's ConnectED program now.
10:16 a.m.: Super Mario will be released with a set price later this year.
10:15 a.m.: That iOS Mario game is pretty cool though. One-handed touch controls!
10:13 a.m.: They're showing off the new iOS Mario and Battle Toad games now.
10:12 a.m.: Oh my! Nintendo games will be in the App Store finally. Miyamoto on stage now!10:07 a.m.: Moving on to the App Store. 140 billion apps downloaded!
10:06 a.m.: Tim Cook rounding up Apple Music statistics. 17 million paid subscribers so far.
10:04 a.m.: Tim Cook on stage!
10:01 a.m.: Event has started. A car sing-along skit with Tim Cook, Pharrell and James Corden kicks it off.
9:59 a.m.: A shot of the stage.
9:51 a.m.: Less than ten minutes to go! The place is packed! Pop music from Beats 1 Radio is pumping.
9:43 a.m.: 17 minutes before the big event! I wonder what the lightning-to-3.5mm headphone adapter will look like. We're hoping it's not too much of a hassle to use.
8:38 a.m.: Dual cameras will be interesting since it will be the first for an iPhone. Will it finally bring adjustable depth-of-field and bokeh effects to the iPhone camera, bringing it closer to what DSLRs could do?
Although this is not new for smartphones, (the LG G5, Huawei P9 and the old One M8 had dual cameras) I'm sure Apple will be utilizing these dual cameras for some "revolutionary" purpose.
8:32 a.m.: A few thoughts before the event. These rumors are all but confirmed for the new iPhone 7 - No headphone jack and dual cameras for the Plus model. I read that Apple will be using a new proprietary music streaming technology that's better than Bluetooth. I predict it's a repurposed version of Airplay since Airplay allows for lossless music streams.
8:29 a.m.: Early tweet from Apple CEO Tim Cook. Getting ready for the big day!
Sun's coming up in San Francisco and we are ready for a big day! pic.twitter.com/PgLZN7ZcrQ
— Tim Cook (@tim_cook) September 7, 2016