Ray-Ban sunglasses are some of the most popular fashion accessories out there. The average pair can cost anywhere from $80 - $200, while luxury glasses like the solid gold RB3025K Aviators carry a price tag of more than $3,000. That said, it's no wonder people jump at the chance to get a discount.
Jumping, however, is getting thousands of people into trouble when they accidentally click on the latest viral Facebook scam. Like most scams, this one offers a deal that's just too sweet to resist.
This scam comes in the form of an invite to a Ray-Ban event that's presented as a fundraiser for an unnamed charity. It works when crooks set up pages for bogus e-shops and then promote those shops by creating events. Fake ads are then shared featuring Ray-Ban products at steep discounts, most under $20.
To make the scam appear more legitimate, these ads are spread using hacked Facebook accounts. This means you'll be more likely to click on them because they'll look as though they were shared by your friends. Friends you know and trust.
Click one of these hoax ads and nothing odd will tip you off right away. The problem is when an unsuspecting victim tries to purchase an item and enters in all of their credit card information.
The e-Shops set up by the crooks behind this scam look incredibly convincing. Take the screenshot below as an example. Can you tell if this site is legitimate?
If you guessed that this site is fake, you're correct. This screenshot is of a fake site with the domain rbvio.com that appeared in April. The site has since been shut down.
The real Ray-Ban website can be found at ray-ban.com/usa, and looks much different. You can also buy Ray-Ban sunglasses from big-name retailers such as Amazon.
Facebook isn't the only social media site that's seen an influx of fake Ray-Ban ads. Promotions like those shown in the images below have also been found on other social media platforms, such as Instagram.
The next time you're using social media, be extremely careful. This scam has been spreading since April and shows no signs of slowing down. Protect yoursel a strong antivirus software installed so you're protected even if you accidentally click on something you shouldn't.