Facebook, the largest and most popular social media site in the world, has more than a billion active users each day.
To keep users hooked into coming back to the service daily, Facebook keeps rolling out new and enticing features like live streaming, 360 VR content, and "On-This-Day" flashbacks.
One addictive activity in Facebook that lures users to come back for more is web-based gaming. Now, it looks like Facebook games are going to expand beyond the casual Farmville and Candy Crush style distractions that people spend an inordinate amount of time on.
In a Facebook Developer blog post uploaded today, Facebook announced that they are partnering with gaming development platform Unity to deliver Facebook's next generation of games.
The Unity platform's game engine is popular among indie developers who create programs ranging from basic 2D mobile games to full blown 3D games and even virtual reality experiences.
This partnership will allow game developers to export and publish games directly to Facebook, instantly catering to the "more than 650 million" Facebook gamers who play every month. This lucrative Facebook gaming market reportedly pulled a payout of up to $2.5 billion to game developers in 2015.
"Developers channel their talent and passion into creating amazing games, but development is only part of the challenge," stated Elliott Solomon, Unity's vice president of business development, in a press release. "Integrating tools that provide effortless access to Facebook's network is a key part of helping developers find the success they deserve."
This new Facebook + Unity integration will also usher in a brand new PC gaming platform that could rival that of Valve's popular Steam gaming service.
Although Facebook is more known for its simple mobile games, this new platform and direct integration may mean bigger, better, and fully realized experiences catering more to the hardcore gamer in the future.
Facebook is already selecting a number of developers to participate in a closed test of the new Facebook export tool in Unity 5.4. They will gradually open the tool to other developers throughout the duration of the test.
Are you a game developer and want to test out the Unity export to Facebook feature? Click here before August 31 to apply!