For those who have lost a father, it's a somber time with Father's Day right around the corner. The marketing department at tech company Jawbone must have never suffered a hard loss.
Hundreds of hurt and offended Jawbone customers sounded off on Twitter about their displeasure over emails they received with the subject line 'Re: Your Dad'.
Here's just a sample of tweets that came pouring in:
— Megan Grace (@megszee) June 8, 2016
.@Jawbone marketing emails "RE: Dad" probably didn't take into consideration all the people who have lost their father. Bad ad.
— chumprock (@chumprock) June 8, 2016
@Jawbone I have friends who have lost their fathers (or don't know them). Sending emails with the subject "RE: Your Dad" is BAD marketing.
— Chris Miller (@thatchrismiller) June 10, 2016
Since the criticism came pouring in, Jawbone began responding to the tweets with apologies and admitting the error, but does that make it any better? Just take a glimpse at all the apologies it had to issue (this is just a fraction):