If you can't beat them, join them?
Thanks to the millions of people who can't be bothered to put down their cellphones - I'm looking at you, woman who fell into a canal and the woman who walked directly into a lake and had to be rescued by two teens - government officials in Australia are installing traffic lights in the actual streets themselves in order to prevent accidents by distracted walkers.
As part of an initiative called "Towards Zero," the lights will be installed at five major intersections across Sydney and will cost around $200,000 to run a six-month trial.
The news comes after pedestrian deaths have risen nearly 50 percent since 2014. Bernard Carlon, executive director of NSW's Centre for Road Safety told Mashable:
"Pedestrians are less protected in a road crash, and are therefore more likely to be seriously injured or killed. This is why we need to create a road system that keeps them safe, and this includes situations when they may not be paying attention."
This isn't the first attempt we've seen to help protected distracted walkers. A similar initiative was launched in Germany at train stations after a girl was hit by a train while looking at her phone. There are also texting lanes.
Will this initiative be more successful? Let me know what you think in the comments section below.