In an average day, how many times do you Google something? Whether it's to search for directions, shop or just browse the web, most people use Google for everything.
But what if you couldn't use Google for your web searches? Would that change things?
Microsoft thinks so. In fact, a recent decision was made by the company to drop Google search results from its personal assistant program, Cortana. If you're unfamiliar with Cortana, it operates much like Apple's Siri. Users can speak to Cortana, asking questions such as, "What movies are playing near me?" or delegate tasks, such as, "Add dentist appointment to my calendar on such and such date."
The reason Microsoft is moving away from including Google results isn't what you'd expect. Microsoft claims this change is centered around to user experience.
In a recent blog post, a Microsoft representative explained by stating the following: "Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana."
And this is what causes the problem. When searches are redirected to other providers, the results turn out to be less reliable.
"The continuity of these types of task completion scenarios is disrupted if Cortana can't depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing - all designed to do more for you."
I don't know about you, but it sounds like just another way to push more users toward Microsoft products. What do you think?
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