Can you put a price tag on the value of mobile privacy? Well one company did, and that price tag is $15,000.
You may be wondering who in their right mind would spend that much on a smartphone? Surprisingly, Sirin Labs is confident that the audience it is targeting will.
The Israeli-British start-up will launch its first smartphone, Solarin, next month. This extremely expensive device promises features that are unavailable in any other smartphone on the market, with a heavy focus on security and privacy.
So how can Sirin Labs be so confident customers will be willing to drop that much cash? They are using the strategy "bring tomorrow's technology, today" to customers who don't consider price to be a factor when purchasing a product.