Facebook is making another News Feed algorithm change it is hoping you'll love. On Thursday, it promised to start presenting "more articles you actually want to spend time viewing." It is trying to better understand what users are excited to see so it can give the people what they want.
Software engineer Moshe Blank and research scientist Jie Xu noted, "We have learned that the actions people take on Facebook -- liking, clicking, commenting, or sharing a post -- don't always tell us the whole story of what is most meaningful to them."
In other words, just because users aren't directly interacting with content does not mean they don't care about it. Which is why Facebook will be studying the time users take reading articles and watching videos that show up in their news feed.
"We will not be counting loading time towards this — we will be taking into account time spent reading and watching once the content has fully loaded. We will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially," Facebook stated.
The main idea for this change is to fill users timelines with content they find interesting. Facebook will, however, switch up content so they don't get overloaded by one particular publisher. The network claims these changes shouldn't affect Facebook Pages too much, but their assurances were rather vague.
Do you think this is a good move, or is it creepy? Let us know your thoughts in the comments.