They say imitation is the most sincere form of flattery. But it's one that Facebook wants to put an end to, as the company has announced it is testing a new tool that will automatically alert you if another Facebook account is using your name, information or photos.
Why is this even an issue? First off there's lots of catfishing schemers out there. They could be setting you up for a sweetheart scam, or even setting you up for identity theft or blackmail. Lastly, but most importantly, it is incredibly creepy.
Facebook says that impersonation isn't a widespread problem on the site, but it does exist, and Facebook's Head of Global Safety Antigone Davis told Mashable that it was an issue of concern for many women interviewed in roundtable discussions. It also violates Facebook's policy on using real names.
Therefore the new Facebook security tool will automatically search profiles for names and photos identical to yours. It will then alert you if someone is using any of your personal information and you will be asked to verify that it is, or isn't, your likeness, name or photos.
As the program is rolled out to more users (currently it's only available to 75% of users), the goal is to prevent this form of harassment, eliminate catfishing, make women more comfortable using Facebook, and to direct victims of abuse to helpful resources.