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This social media network knows you better than you do

This social media network knows you better than you do
PHOTO COURTESY OF SHUTTERSTOCK

Yet another social media news feed is about to change in a big way. When sites like Facebook and, more recently, Twitter change the way you see your friends' posts, it doesn't usually go well.

Facebook made its first big change to its News Feed in 2009, changing the posts from reverse chronological order, to one where algorithms determine which posts you'd be most interested in seeing. Countless users openly and angrily complained about the change, and many still do.

Now, Facebook determines which of your friends' posts you'd like to see first. Twitter, which has a rolling news feed of 140-character posts, is now experimenting with highlighting posts it thinks you'll find most interesting, rather than the one that was most recently posted.

Now, Instagram is changing its news feed. The Facebook-owned social media network with 400 million users, is using an algorithm and machine learning to determine which posts you'd be most interested in. Note: Instagram users post more than 60 million photos on the site every day.

Next page: When you'll see a new Instagram feed
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