If "The Walking Dead" is any indicator, people are fascinated with the apocalypse, but a new marketing scheme promoting a new video game, might hit a little too close to home. In fact, it starts in your home.
With the Collapse simulator, which you can play on your computer or on your mobile gadget, you are the dreaded "Patient Zero" infected with a weaponized version of the smallpox virus.
It all starts with a headache, and from there you'll have some decisions to make, much like in a Choose Your Own Adventure book.
"You have a splitting headache. What do you do? Go see a doctor. Go home and rest or go out with friends anyway?
From here on out, it's an ongoing saga of terror, panic and mayhem. Consider it a countdown to see how long you singlehandedly take down society.
The Collapse simulator will also ask you personalized questions, like which hospital to go to, which will be a list of real hospitals near you. That's because the app uses your exact geolocation to get started. Then, it will identify things near you. In my case, it was the Maricopa County Jailbreak that did it. Talk about creepy.
No matter what decision you make, however, (SPOILER ALERT) society is going to fall pretty quickly. Hospitals will be overwhelmed, pharmacies will run out of vaccines, riots, death, destruction ... all the usual signs of the apocalypse will be there.
So, naturally, once smallpox destroys everything around you (in the simulator of course), you'll enlist the help of Tom Clancy's The Division to help conquer the chaos in this post-apocalyptic world.
The game is being released on March 8.