We've been telling you a lot about Facebook Live the past few months. For a while, its Live video stream was only for celebrities who could post videos in real-time, so their fans could watch them, whether they were just running around doing chores or promoting a new project.
Then, in December, Facebook announced that it was rolling out Facebook Live video to everyone. Now, Facebook Live is affecting your News Feed rankings.
News Feed's the page where you see posts from your family and friends, and the Pages you follow. Now, there's a very good chance you'll be seeing more videos at the exact moment your family, friends and celebrities post them.
Facebook is changing the way it determines which posts rank highest on your News Feed. If a live video is airing live, Facebook will rank it higher than a live video that was recorded live, but is not currently airing live. "People spend more than 3x more time watching a Facebook Live video, on average, compared to a video that's no longer live," according to Facebook.
This is Facebook's first step in how it ranks Facebook Live videos. It now ranks them as their own type of content, different from regular videos you post. Facebook will continue to monitor how people watch Live videos and may change their News Feed rankings again.
This isn't Facebook's first tweak with videos affecting News Feed rankings. Initially, Facebook considered how many people watched a video, and the length of time they spent watching it.
Later it tweaked News Feed rankings based on people turning on a video's sound and watching it in full-screen mode. These "are good signs they wanted to see that video, even if they didn't choose to like it," according to Facebook.
Note: Facebook launched Facebook Live video on iOS in December and started rolling it out to Android devices last week. It's currently available on Facebook's verified pages and for celebrities who use Facebook Mentions.