For decades, virtual reality has cycled through the stages of dream, fad, niche and commercial failure. This time around major companies like Facebook, Sony and Microsoft are putting billions of dollars into the idea. Thanks to modern technology, they might finally make virtual reality a must-have for every home.
However, the big virtual reality systems still cost hundreds and thousands of dollars, putting them out of reach of the average consumer. That's why McDonald's might have more luck spreading the dream of virtual reality with it's new Happy Meal.
Dubbed "Happy Goggles," McDonald's virtual-reality system is very similar to Google Cardboard. Both use your existing smartphone, some simple lenses and a cardboard box with eye holes to create a low-cost virtual-reality headset. In Happy Goggles' case, the cardboard comes from the Happy Meal box.
At $4.10, Happy Goggles manages to be even less expensive than the $25 Google Cardboard kit. Of course, Google Cardboard lets you tour cities, take a trip to Mars and more. Happy Goggles features a "ski-themed VR game" called "Slope Stars," which is tied to the Swedish "Sportlov" holiday.
We should probably explain that right now Happy Goggles is only available in Sweden. However, if successful, you can expect something similar to hit your local McDonald's.
To see how you turn a Happy Meal into Happy Goggles, check out the video below.
If this was available in America, would you get your kids Happy Goggles? Would this make you buy a Happy Meal for yourself? Let us know your thoughts in the comments.