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Smile! MasterCard now wants selfies when you use its cards

Smile! MasterCard now wants selfies when you use its cards
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Get ready to say goodbye to PINs. It turns out, your face might be the next big thing in security.

MasterCard recently announced that customers will soon be able to make payments online using selfies instead of passwords. Biometric checks, such as facial recognition and fingerprint scanners, are making great advances.

"I think the whole biometric space is a great way of protecting yourself when you are doing payments," said Ann Cairns, head of the international markets for MasterCard. "There are a whole range of biometrics that say 'I'm me, I'm making a payment' and it just makes the whole thing more secure."

The reason MasterCard is so interested in this isn't necessarily to keep your card information safe. While it's true that's an added bonus, the primary benefit for all parties involved is convenience. Passwords are difficult to remember, and if you forget your password at the point of sale, that might deter you from making your purchase.

Facial recognition and fingerprint scanners could also wind up replacing the need to provide ID when making a purchase. Things like passports and drivers licenses would be unnecessary to prove that you're the authorized card holder.

How will Selfie Pay work, exactly? Users will need to first download MasterCard's app onto their smartphone or tablet. During the initial setup, they'll enter their credit card information and then take a selfie. The photograph will then be used as a reference for the facial recognition software that will confirm their identity when they take another selfie at the point of sale.

What do you think? Would you feel comfortable taking a selfie any time you needed to confirm your identity? Let us know in the comments below.

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Source: CNBC
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