If the words "swimsuit model" get your attention, you're definitely not alone. Sports Illustrated's annual swimsuit model issue is the company's biggest money maker, and most popular issue.
The print issue is read by 17 million men 18-34 and many millions of other people, including 16 million women. When you include Sports Illustrated's digital properties, 70 million people see the swimsuit issue. But, to drum up those kinds of numbers, Time-owned SI has to up the ante each year, and the current issue is no exception.
This year, for the first time, you can be part of swimsuit model shoots in the Dominican Republic, courtesy of virtual reality. SI worked with the VR studio Wevr to produce virtual reality content with three models, Nina Agdal, Hannah Davis and Irina Shayk.
You can see the models as they're running around the beach as the SI photographs capture their images. To fully experience the benefits of virtual reality, you can wear any pair of Google Cardboard, its low-cost VR goggles.
If you don't have a pair, SI is including them in 500,000 copies hitting newsstands now ($9.99 with Google Cardboard, $7.99 without them). Another one million were included in the Sunday New York Times a few months ago. SI subscribers can order a pair of Google Cardboard for $2.99.
If you don't have or want virtual reality goggles, there's good news. Sports Illustrated has also created a 360-degree videos of swimsuit model shoots. Check out the video below (use your cursor to see a 360-degree view).
Note: The VR shoot was with past swimsuit issue models. This year's three cover models are Hailey Clauson (photo above), Ashley Graham and UFC fighter Ronda Rousey.