With nearly 1.6 billion active members, Facebook attracts loads of well-known advertisers and upstarts that are trying to build their brand. In fact, advertisers spent $5.6 billion on Facebook in just the last three months of 2015.
Facebook recognizes the value of its ad space, so it's giving some of it away to anti-terrorist activists. As we've been telling you, Facebook has been trying to counter the hateful messages of terrorist groups like ISIS, who take their message to Facebook and its messenger apps, like WhatsApp.
Now, as an incentive for people to post messages opposing terrorists, Facebook is giving away ad credits up to $1,000. It's working with the State Department on the initiative, called "counter speech."
It was inspired by 100,000-plus Facebook posts against neo-Nazis in 2014. Those posts were feel-good messages meant to counter the neo-Nazi's hate-speech posts.
It also comes on the heels of an effort by Facebook to encourage former terrorists to engage on the social media platform with current terrorists. That effort has been far more effective in countering objectionable posts than Facebook had expected.
Facebook also held a contest where college students were challenged to post effective anti-terrorism posts. Forty-five schools participated, with Facebook giving students $200 in ad credits.