Spotify is already one of the most popular music streaming platforms out there, but it's now wading into new territory. If you've heard the rumors that video streaming was coming to Spotify, it looks like they're true. The company has just announced that Android users will be able to stream video content beginning this week.
Apple users should have access to video content by next week, as Spotify is updating the app for iOS. The video feature has been in beta testing for some months, but only a small number of customers had access to it.
Spotify began hinting about this new feature earlier last year. Developers explained that the app would recommend videos to users based on the music they listened to. It would also categorize videos into playlists based on a user's preferences.
Imagine playlists of news videos, funny videos or viral videos. It's another way to receive the most current content that's important to you.
We're not sure how this service will stack up when compared to some of the other major players, like YouTube. But, it will be interesting to see how it turns out. Since so many consumers already use Spotify to stream music on a daily basis, video streaming seems like a natural tie-in.
If you'd like to check it out, the new video streaming feature will first be released in the U.S., United Kingdom, Germany and Sweden. And, you can expect to see video content from big-name media outlets like, ESPN, Comedy Central, the BBC, Vice Media and Maker Studios.