For 70 years, the guitar company Fender has been the epitome of cool. When rock stars like Jimi Hendrix strapped on one of its Stratocasters, they were transformed from pretty cool to seriously cool.
In the years since Fender sold its first guitar in 1946, it's focused almost entirely on electric and acoustic guitars, while dabbling in related equipment. That includes amplifiers and speakers.
Now, it also includes these cool looking earbuds. There are five models (see above), starting at $99 and going up to $499.
Fender just jumped into the business of earbuds with its acquisition of the Nashville-based Aurisonics. It's known for developing high-end in-ear monitors (IEMs) used by musicians.
These Fender earbuds tout some impressive technology, like titanium micro dynamic drivers, mechanically tuned bass ports and balanced armatures. As the site Head-Fi puts it, "Aurisonics is a small, sophisticated headphone manufacturer whose customer base is comprised of a solid mix of professional musicians, performers and, of course, die-hard headphone audiophiles."
Some of the models use 3-D imaging technology to ensure they comfortably fit inside the ears of about 95% of people, according to Fender. Awesome or a sellout? Let us know in Comments.