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If you care about sound quality, you need this little 'BoomStick'

If you care about sound quality, you need this little 'BoomStick'
PHOTO COURTESY OF BOOMCLOUD 360

Did you buy your kids or grandchildren super-expensive earphones for Christmas? If you did, you weren't alone.

Apple's Beats By Dre earphones have transformed the way people, mostly young people, listen to streaming music, movies, video games and TV shows on their digital devices. For about $200 or more, you can get cool-looking earphones that, unfortunately, as we've told you, aren't that great.

A company called BoomCloud 360 has identified a solution to that problem. It's debuting its little BoomStick ($99) at this weekend's International Consumer Electronics Show in Las Vegas.

The BoomStick uses algorithms to enhance the sound on earbuds and earphones. It enhances sound, not just makes it louder. With it, you can hear dialog more clearly, and more details in music, movies and games.

"While TV has made huge strides, in terms of quality, from black and white to 4K, audio has been going backwards," said BoomCloud 360 co-founder, George Appling. "In fact, our research shows that only 4% of consumers believe they are achieving a great audio experience with their headphones. With the BoomStick, you can make your free earphones outperform expensive headphones or you can take your expensive headphones to a whole new level of enveloping sound."

Next page: More BoomStick details; video
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