If you're of a certain age, as they say, you definitely remember Columbia House. For $0.01, you could order 11 albums or tapes, then get them a few weeks later in the mail.
There was some tiny print about other music you had to buy for that deal, but it seems just about everyone at some point took the bait. The company peaked in 1996, with $1.4 billion in revenue, right around the time people were re-buying much of their music collection on CDs.
Of course, since Apple launched iTunes in 2003, the music industry has radically shifted away from physical copies of music to digital downloads. In fact, in 2007, digital downloads surpassed CD sales.
Earlier this month, Columbia House was sold in bankruptcy to John Lippman. He's reviving the company and already has a Columbia House Record Club website in the works.